Siam Discovery Bangkok - Innovative Shopping, Unique Attractions and Modern Design

Venturing into the vibrant streets of Bangkok, you might stumble upon a marvel that defies the traditional shopping experience—Siam Discovery. More than just a shopping centre, it's a fusion of retail and innovation, standing as a testament to the city's dynamic spirit. For travel enthusiasts, shopaholics, and curious tourists alike, Siam Discovery offers a unique blend of culture, style, and experiences that can't be missed.

When you think of shopping in Bangkok, you might envision bustling markets and street vendors selling their wares. However, Siam Discovery presents a different side to the city's shopping scene. It combines the charm of traditional Thai culture with a modern touch, offering an elevated and immersive experience for visitors.


 

BANGKOK, THAILAND - CIRCA JANUARY, 2020: entrance to Siam Discovery shopping centre.

Entrance to Siam Discovery shopping centre.

 

Siam Discovery in Bangkok opened in 1997 as a pioneering lifestyle destination for urbanites. It underwent a major renovation in 2015, transforming into "The Exploratorium," a hybrid retail space that emphasizes customer-centric experiences over brand dominance. Reopened in 2016, it became Thailand's first hybrid retail destination, blending lifestyle brands in an open floor plan. Siam Discovery has received numerous accolades, including the 2018 VIVA Award for its cutting-edge design. It continues to innovate with unique concepts like the "Your Edition" co-creation space and sustainable initiatives like the Circular Living Xmas Tree.

Discovering the Wonders of Siam Discovery: Bangkok's Retail Revolution

Nestled in the vibrant heart of Bangkok, Siam Discovery beckons as a beacon of innovation and creativity. Since its grand opening in 1997, this iconic lifestyle destination has continually reinvented itself, capturing the imagination of urbanites and tourists alike. The most transformative chapter in its history unfolded in 2015, when Siam Discovery underwent a stunning renovation that would redefine the retail landscape in Thailand. Welcome to "The Exploratorium," a pioneering hybrid retail destination that places the customer at its core, offering an experience that transcends traditional shopping.


 

BTS SkyTrain run In front of Siam discovery department store and background view of Siam square, Famous Thai teenage shopping area. Lacation Bangkok ,Thailand Date 18-10-2017

BTS SkyTrain runs In front of Siam discovery department store

The Exploratorium: A New Era for Retail

Siam Discovery's metamorphosis into The Exploratorium marked a bold step into the future of retail. This groundbreaking concept introduced Thailand's first hybrid retail space, where a diverse array of lifestyle brands seamlessly converge within an open floor plan. Here, the emphasis is not on individual brands but on crafting immersive, customer-centric experiences that invite exploration and discovery.

Personalized Services and Sustainability

At the heart of Siam Discovery's appeal is its dedication to personalized services. Visitors are not just shoppers; they are co-creators in their own retail journey. Whether it's bespoke services tailored to individual preferences or personalized product offerings, the experience feels uniquely crafted for each guest.

Complementing this personalized touch is a strong commitment to sustainability. Siam Discovery champions eco-friendly practices, integrating fair trade and environmentally conscious products wherever possible. From the materials used in the store to the products on the shelves, sustainability is a core value that permeates every aspect of the experience.

The "Your Edition" Co-Creation Space

For those with a creative flair, the "Your Edition" co-creation space is a must-visit. This dynamic platform empowers visitors to unleash their creativity and bring their ideas to life. Whether you're interested in fashion, design, or simply expressing your individuality, this space offers limitless possibilities. It’s a testament to Siam Discovery's commitment to fostering a sense of community and collaboration among its guests.

Notable Events and Exhibitions

Siam Discovery also stands out for its vibrant calendar of events and exhibitions. Among the highlights is the Bao Bao Issey Miyake exhibition, a dazzling display that captivated fashion enthusiasts and design aficionados alike. This unique pop-up show offered an immersive glimpse into the design stories behind the iconic bag, blending fun, education, and retail therapy in a single, unforgettable experience.

Award-Winning Design and Innovation

The innovative spirit of Siam Discovery has not gone unnoticed. In 2018, it was honored with the prestigious VIVA Award for its cutting-edge design, a testament to its status as a trailblazer in the retail world. This accolade is just one of many that Siam Discovery has received, cementing its reputation as a leader in design, sustainability, and customer engagement.


 

BANGKOK, THAILAND - September 3, 2023: The BTS Skytrain in front of Siam Discovery Shopping Center is in the heart of Bangkok, an important landmark and shopping center.

December 18, 2023: Christmas concept Pokemon at Central World Shopping mall

A Visit to Siam Discovery: More Than Just Shopping

Siam Discovery is more than a shopping destination; it's a celebration of culture, creativity, and innovation. Whether you're a local or a visitor to Bangkok, a trip to this extraordinary space promises a journey filled with wonder and inspiration. Embrace the spirit of discovery, and explore the many facets of The Exploratorium, where the future of retail comes to life in the most captivating ways.

Essential Partners

All the Partners you need to make an Unforgetable Holiday

A Shopper's Paradise

Step inside Siam Discovery, and you'll find yourself in a shopper's paradise unlike any other. Here, luxury meets affordability with a diverse range of stores that cater to every taste and budget. From high-end fashion brands displaying the latest trends to quaint local boutiques offering unique Thai creations, there's something for everyone.

The variety doesn't end there. Technology enthusiasts can explore cutting-edge gadgets and innovative electronics, while beauty lovers can indulge in top-notch skincare and cosmetics. This eclectic mix of offerings ensures that whether you're hunting for the perfect outfit or the latest tech, Siam Discovery delivers it all under one roof.


 

Bangkok Thailand AUG 11 2023: Inside Siam Discovery Shopping Mall. One of the best modern, famous and luxurious shopping mall of Bangkok.

December 18, 2023: Christmas concept Pokemon at Central World Shopping mall

Siam Discovery Unveiled A Shopper's Paradise for the Modern Explorer

Discovering the Magic of Siam Discovery

Nestled in the heart of Bangkok, Siam Discovery is more than just a shopping centre—it's a gateway to a world of discovery and exploration. For tourists and shopaholics alike, this innovative destination offers a unique blend of retail, dining, and entertainment that captivates the senses and fuels curiosity. Whether you're a local seeking the latest trends or a visitor exploring Bangkok's vibrant culture, Siam Discovery presents an unparalleled experience. This blog post will guide you through the wonders of Siam Discovery, offering insights into what makes it a must-visit attraction.

The Ultimate Shopping and Lifestyle Destination

Siam Discovery breaks the mould of traditional shopping centres by providing more than just a place to shop. It's a lifestyle destination where retail blends seamlessly with entertainment, fine dining, and cutting-edge technology. Visitors are treated to an experiential adventure that goes beyond mere transactions. The mall embodies innovation, offering interactive elements and immersive environments that engage and inspire. From high-end fashion boutiques to eclectic dining options, Siam Discovery caters to a wide range of tastes and preferences, ensuring every visit is a unique experience.


 

BANGKOK, THAILAND - April 20 2022 : People walking in siam Siam discovery and siam center ,Siam square is a Famous shopping and popular among teen.

December 18, 2023: Christmas concept Pokemon at Central World Shopping mall

Unlock the Magic of Siam Discovery and Explore Bangkok's Shopping Wonderland

Visiting Bangkok without stepping into Siam Discovery is like going to Paris and missing the Eiffel Tower. This iconic shopping destination isn't just another mall—it's a wondrous blend of innovation, style, and culture that offers an unforgettable experience. Whether you're a dedicated shopaholic or a curious tourist, Siam Discovery is designed to captivate, inspire, and fulfill your shopping fantasies.

Why Siam Discovery is a Must-Visit

Siam Discovery stands as a beacon for both tourists and locals seeking a modern retail experience that goes beyond mere shopping. Here, every floor offers something unique that draws you in and invites you to explore. From high fashion to cutting-edge technology, and from creative dining to immersive entertainment, each level has been curated with meticulous detail to ensure a memorable visit.

Ground Floor HER LAB

Step into the Ground Floor, where HER LAB is a haven for fashionistas. This level is adorned with an impressive array of brands like ALEXANDER WANG, COMME des GARÇONS, and ISSEY MIYAKE. The blend of classic and contemporary styles ensures there's something to suit every taste. The space also features must-have accessories such as bags, jewellery, and eyewear, making it easy to complete any outfit with flair.

The HER LAB isn't just about clothing; it's a place where fashion meets technology. Discover smartwatches and travel gadgets that seamlessly combine functionality with style. The curated selection here ensures that whether you're dressing up for a night out or planning a casual day, you'll find pieces that make a statement.

And then there's beauty. From skincare to fragrances, HER LAB offers products that promise to enhance your natural glow. It's a one-stop-shop for anyone looking to elevate their style game and leave with a signature scent that lingers long after you've left.

M Floor HIS LAB

Ascend to the M Floor, where HIS LAB caters to the discerning gentleman. This area is known for its sophisticated yet relaxed vibe, housing brands like BUSINESS CASUAL, CLUB21 MEN, and OUTCAST. Whether you're shopping for sharp formal wear or stylish casual attire, you'll find an exquisite selection to choose from.

HIS LAB is also the perfect place to discover luxury grooming products and accessories. Think suave leather jackets, tailored suits, and the perfect pair of cufflinks to elevate any ensemble. The carefully curated collection speaks to the modern man who values elegance and practicality.

This floor isn't limited to fashion alone. You'll also find a range of lifestyle products, from travel essentials to tech gadgets, ensuring that every aspect of your life is catered to with precision and style. HIS LAB merges tradition with innovation, offering a holistic shopping experience for today's man.

First Floor STREET LAB

For those who love the energy of streetwear and outdoor adventures, the First Floor's STREET LAB is a playground of urban style. Brands like FRED PERRY, LACOSTE, and THE NORTH FACE dominate this level, offering attire that effortlessly combines functionality with trendsetting design.

STREET LAB is where city chic meets rugged outdoor gear. It invites you to explore collections that are perfect for both urban environments and wilderness escapes. Whether you're gearing up for a hike or hitting the city streets, you'll find apparel and accessories designed to withstand the elements in style.

The appeal extends beyond clothing. With backpacks, shoes, and other essentials, this floor ensures that you're ready for wherever your adventures take you. STREET LAB embodies the spirit of exploration, offering pieces that are as versatile as they are fashionable.

Second Floor DIGITAL LAB

Tech enthusiasts, rejoice! The Second Floor's DIGITAL LAB is a digital playground filled with the latest gadgets and innovations. With brands like APPLE, DYSON, and SAMSUNG, this level is a treasure trove of cutting-edge technology and smart solutions.

DIGITAL LAB is more than just a tech store; it's an immersive experience where you can interact with the latest innovations. From state-of-the-art smartphones and tablets to home automation devices, the offerings here are designed to simplify and enhance your daily life.

Whether you're looking to upgrade your tech arsenal or simply explore the newest trends, DIGITAL LAB provides a hands-on experience that is both informative and entertaining. This floor is a testament to Siam Discovery's commitment to blending technology with everyday living.

Third Floor CREATIVE LAB

The Third Floor's CREATIVE LAB is a canvas for the imagination, housing a diverse range of brands such as BOOTS, BORNGA, and SHOO LOONG KAN. This level is dedicated to creative expression through fashion, dining, and lifestyle products.

CREATIVE LAB is where artistry and innovation collide. From unique home decor to eclectic dining options, it offers a sensory experience that stimulates creativity. You'll find everything from vibrant art supplies to captivating fragrances that inspire and delight.

Indulge your culinary curiosity at one of the distinctive eateries, or explore the various furnishings and decor pieces that add a touch of originality to any space. CREATIVE LAB encourages you to explore the boundaries of creativity and express your individuality through every purchase.

Fourth Floor PLAY LAB

Step into a world of entertainment on the Fourth Floor with PLAY LAB. Here, you'll find JOYLIDAY, LEGEND HEROES SPORTS, and the globally renowned MADAME TUSSAUDS. This level is a thrill-seeker's paradise, offering interactive experiences that captivate and amuse.

PLAY LAB is all about fun and excitement. From immersive VR games to lifelike wax figures, this floor offers attractions for all ages. It's a place where you can escape reality and engage in playful adventures that are both exhilarating and memorable.

Whether you're looking to relive your childhood or create new memories with friends and family, PLAY LAB provides a vast array of attractions that guarantee a day full of laughter and joy. It's entertainment at its finest, right in the heart of Siam Discovery.

Fifth Floor ACTIVE LAB

For those with a zest for fitness and wellness, the Fifth Floor's ACTIVE LAB is the ultimate destination. With offerings like VIRGIN ACTIVE and repeated features of MADAME TUSSAUDS, this level is dedicated to promoting an active and healthy lifestyle.

ACTIVE LAB is designed to invigorate and energize. Discover state-of-the-art fitness facilities and wellness programs that cater to all levels of activity. Whether you're a gym enthusiast or a beginner looking to start your health journey, this floor has something for everyone.

In addition to fitness, ACTIVE LAB also offers events and workshops focused on health and wellness. It's a community space where you can connect with like-minded individuals and gain insights into leading a balanced and fulfilling lifestyle.


Siam Discovery is more than just a mall—it's a dynamic environment that celebrates creativity, innovation, and diversity. With each floor offering a unique experience, it invites visitors to explore, indulge, and create memories that last a lifetime.

Whether you're a shopaholic in search of the latest trends or a tourist eager to experience Bangkok's vibrant culture, Siam Discovery promises an adventure at every turn. Embark on a shopping spree, discover hidden gems, and immerse yourself in a world where imagination knows no bounds.

Plan your visit today and uncover the magic of Siam Discovery. For those ready to elevate their shopping experience, this iconic destination awaits.


 

Siam Discovery multilevel Shopping mall in Bangkok Thailand taken on September 23 2023

Siam Discovery multilevel Shopping mall in Bangkok Thailand taken on September 23 2023

What Makes Siam Discovery Stand Out

Innovation at Its Core

Siam Discovery isn't just about shopping—it's about experiencing the future of retail. The mall's commitment to innovation is evident in its use of technology and interactive elements, creating a space where visitors can engage with products in new and exciting ways. From digital installations to augmented reality experiences, Siam Discovery continues to push the boundaries of what's possible in a retail environment.

Exclusive Promotions and Events

In addition to its everyday offerings, Siam Discovery hosts a variety of exclusive promotions and events that enhance the shopping experience. Seasonal sales, pop-up stores, and special exhibitions provide visitors with opportunities to discover new brands and products. These events add an element of excitement and exclusivity, ensuring there's always something new to explore at Siam Discovery.

Tips for Making the Most of Your Visit

Timing is Everything

To avoid crowds and enjoy a more relaxed shopping experience, consider visiting Siam Discovery during weekdays or early in the morning. These times tend to be less busy, allowing you to explore the mall at your own pace.

Navigating the Space

With multiple floors and a wealth of offerings, it can be helpful to plan your visit in advance. Take note of the floors and stores you're most interested in and start your exploration there. Using the mall's directory or mobile app can also help streamline your visit.

Insider Must-Visit Spots

Don't miss the opportunity to explore the special features that Siam Discovery offers. Be sure to check out the interactive installations and pop-up events for an extra layer of fun and engagement. And for a truly unique experience, visit the Flavor Lab for a taste of Bangkok's culinary diversity.

Beyond Shopping

But what truly sets Siam Discovery apart is its embodiment of the future of retail. This isn't just a place to shop—it's an experience. Imagine wandering through art installations that captivate your imagination, or participating in interactive tech demonstrations that leave you inspired. Each corner invites you to explore something new and exciting.

Ever wondered how a simple shopping trip could turn into a cultural adventure? Siam Discovery bridges the gap between commerce and creativity. Visitors can engage with rotating exhibitions that celebrate the arts, providing a platform for local and international artists to showcase their masterpieces. It's a celebration of innovation where every visit promises discovery beyond the ordinary.


 

BANGKOK, THAILAND - CIRCA JANUARY, 2020: Madame Tussauds Bangkok at Siam Discovery shopping center.

December 18, 2023: Christmas concept Pokemon at Central World Shopping mall

The Foodie Haven

No shopping spree is complete without a gastronomic delight, and Siam Discovery doesn't disappoint. Nestled within this retail haven is a collection of dining options that cater to every palate. From casual bites to exquisite fine dining, the culinary scene here is as diverse as it is delicious.

Indulge in authentic Thai dishes that tantalise your taste buds or explore international cuisines crafted by world-class chefs. Whether you're grabbing a quick coffee or settling in for a lavish meal, the dining experiences at Siam Discovery are designed to complement your adventure. Imagine savouring a rich curry while overlooking the bustling city, or enjoying a delicate pastry paired with the perfect cup of tea—it's all possible here.

restaurants near Siam Discovery Shopping Mall in Bangkok:

  1. Yuzu Sushi Delivery - Located in Siam Center, offering fresh sushi options.
  2. Red Sun - Situated on the 7th floor of Siam Discovery, serving Asian and Korean cuisine.
  3. The 9th Cafe - Found on the 6th and 6A floors of Siam Discovery, offering a mix of Asian, International, and Thai dishes.
  4. Babyccino & Co. - Located on the ground floor of Siam Discovery, known for its pizza, cafe, and healthy fusion options.
  5. House of Eden - On the 2nd floor of Siam Discovery, offering a blend of cafe, European, Thai, and fusion cuisine.

These spots offer a variety of dining experiences, from sushi to fusion dishes, right near the shopping mall. Enjoy your meal!

Insider Tips for First-Time Visitors

For first-time visitors, navigating such a vast space might seem daunting, but we've got you covered with some insider tips. The best time to experience Siam Discovery is during weekday mornings when the crowds are light, allowing you to explore at a leisurely pace.

To make the most of your visit, consider starting at one of the information kiosks to grab a map. This will help you plan your route and ensure you don't miss out on any hidden gems tucked away in various corners. And remember, comfortable shoes are a must; with so much to see and do, you'll be on your feet all day!

Finally, don't forget to engage with the staff—they're more than happy to assist and share their insights on the latest happenings within the mall. Whether it's a limited-time exhibition or a new store opening, their guidance can enhance your visit.


 

Siam Discovery multilevel Shopping mall in Bangkok Thailand taken on September 23 2023

December 18, 2023: Christmas concept Pokemon at Central World Shopping mall

Step-by-Step Guide to Reaching Siam Discovery in Bangkok

Bangkok is a vibrant city that's a melting pot of culture, cuisine, and shopping. Among its many attractions is Siam Discovery, a must-visit shopping mall for both locals and tourists. If you're planning a trip there, here's a detailed guide on how to reach Siam Discovery using various modes of transport.

1. BTS Skytrain

Steps to Take:

  • Start Your Journey: Locate the nearest BTS station to you. The BTS has two main lines: the Sukhumvit Line and the Silom Line.
  • Route to Siam Discovery: Board a train on the Sukhumvit Line and travel to Siam Station, which is directly connected to Siam Discovery.
  • Fares: Ticket prices range from 16 to 59 Baht depending on the distance. Tickets can be bought from machines at the station or you can use a Rabbit Card for convenience.
  • Tips: To avoid crowds, travel during off-peak hours (10 AM - 4 PM).

2. MRT Subway

Steps to Take:

  • Begin at an MRT Station: Head to the nearest MRT station. The Blue Line will be your primary route.
  • Transfer to BTS: Travel to Hua Lamphong MRT Station, then transfer to the BTS at Siam Station, which will bring you directly to Siam Discovery.
  • Fares: MRT fares start at 16 Baht. Consider purchasing a stored-value card like the MRT Plus Card for easy access.
  • Tips: The MRT tends to be less crowded, making it a comfortable choice during peak hours.

3. Public Bus

Steps to Take:

  • Find Your Bus Route: Key bus routes to Siam Discovery include routes 15, 16, and 25. Check the BMTA website for the latest route information.
  • Fare Payment: Bus fares range from 8 to 24 Baht, payable to the conductor on the bus.
  • Tips: Be prepared for variable bus schedules. Having your destination written in Thai can help when communicating with drivers.

4. Tuk-Tuk

Steps to Take:

  • Hail a Tuk-Tuk: Easily find and hail a tuk-tuk on busy streets. Negotiate the fare before you start your journey.
  • Route: Tell the driver "Siam Discovery," and they will take you directly there.
  • Fares: Prices vary, typically starting at 100 Baht for short distances, depending on the time of day and traffic.
  • Tips: Tuk-tuks offer a quintessentially local experience but brace yourself for a bumpy ride.

5. Taxi

Steps to Take:

  • Flag a Taxi: Taxis are ubiquitous in Bangkok. Ensure the driver turns on the meter or agree on the fare before setting off.
  • Direct Route: Simply instruct the driver to take you to Siam Discovery.
  • Fares: Starting fare is usually 35 Baht, increasing based on distance and traffic conditions.
  • Tips: Consider using a taxi app for secure and straightforward options.

Useful Tips for All Travelers

  • Best Times to Visit: Visit during weekday mornings or early afternoons to avoid crowds.
  • Connectivity: Ensure you have mobile data for easy access to maps and real-time information.
  • Language: While English is widespread, downloading a translation app can be beneficial, especially when using buses or tuk-tuks.
  • Cash and Cards: Carry cash for small purchases and fares, but note that cards are widely accepted in larger establishments.

Navigating Bangkok to reach Siam Discovery is an adventure in itself, offering a glimpse into the city's dynamic life. Choose the mode of transport that best suits your travel style and enjoy your shopping experience at one of Bangkok's top destinations!

 

Conclusion

Siam Discovery isn't just another shopping centre—it's a destination that encapsulates the essence of Bangkok's vibrant culture and innovation. From the moment you step inside, you're entering a world of unexpected delights, where each visit offers something new to discover.

For those looking to experience the true spirit of Thailand, Siam Discovery is a must-see. Whether you're a seasoned traveller or a first-time visitor, this gem promises a memorable adventure filled with shopping, art, food, and more.

Why wait? On your next trip to Bangkok, be sure to set aside time to explore Siam Discovery. For more details on current events and exclusive deals, visit their official website and start planning your unforgettable experience today.

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